- Sonia Stradiotto Designer for Bliss Fashion Emporium celebrates a milestone in 2015 - 25 years at the head of her own enterprise - a monumental achievement in any industry, particularly fashion.
She has achieved her longevity through a unique combination of technical skill and a feel for fabrics, a visionary approach to her craft, inspiration in the smallest details, and utter devotion to her clients. Sonia has evolved her brand to create styles that transcend trends and cross generations.
With more than 24 business and design awards, testament to her gift and hard graft, Sonia and BLISS have established a well know placing among the luminaries of Australian fashion, maintaining the niche designing for women at all stages, ages and occasions of life.
Sonia says "I design for the woman you are today, to create designs that give you confidence. I am so passionate about keeping the air of Italian romance, in every Couture Design that I create with love. When my clients are with me, they are the centre of my world."
High profile women and A-listers wear and commission Sonia to make one-off couture pieces, eclectic lace, special event wear, and shimmering kaftans, from edgy to avant garde. Then there's her corporate suiting with a difference. The BLISS by Sonia Stradiotto label aims to be all things to all women, cleverly creating clothing for travel and to wear from boardroom to dinner date.
- From her Italian ancestry, Sonia brings to the BLISS Label a preference for hand-made, superior quality fabrics, particularly Italian lace, intricate beading, strategically placed zippers and piping, figure-flattering black travel jersey, silks and other fine textiles she sources from around the world.
Cutting edge, never boring, the Sonia Stradiotto Couture Brand is very much like her clients describe her: instantly recognisable for the hallmarks of precision tailoring, refined detailing, a dash of flamboyance and above all, adherence to her abiding credo of "anti-aging".
Bespoke service is a rarity today. It is how Sonia has built her business and how she attends to each and every client to this day. "It is a dying art," says Sonia, however "I am dedicated to keeping the art of hand-made couture and custom-crafted garments alive and accessible. Bliss Fashion Emporium offers 'By Appointment' custom fitting services and we are always open to creating that special one-off piece for your milestone occasion."
BLISS Fashion Emporium is a clever mix of resort wear in designer jersey, corporate suiting, stunning kaftans, from holiday hip to fantasy formal, and most importantly, for size 8 to 20 in all ranges. BLISS boasts Couture off the rack, as this is Sonia's first love and the embodiment of her brand.